The 100 most influential wine peeps on social media

How The Wine Wankers appear on Klout
How The Wine Wankers appear on Klout

Over the last couple of months there have been a few “most influential wine people on the Internet” type lists circulated.  They’ve all been quite good indicators of wine related influence on the net, within the scope of what qualifies to make each list of course.  I’ll briefly go over two of these…

The VinePair Wine Web Power Index is a list that, as they state, “measures the influence of selected wine websites within the United States. We looked at web traffic, social media influence and organic search relevance to produce our scores”.  This list is gaining quite a bit of respect within the wine industry but it does have a “world view” limitation – it only rates websites in the USA.  Even though close to half of the people who follow us across all of our social mediums are from the USA, The Wine Wankers could never appear on this list because we are using an Australian domain name.

The Wine Hub produced a list of the top 24 Klout scores within the wine industry.  I will go into Klout in a little more detail at the bottom of this post but the short of it is that Klout is the premier ranking agency for influence on the net.  The Wine Hub’s list is good and uses Klout to determine rankings but it too has a limitation.  It seems to only rate individuals and leaves out multi-member wine entities and wine organisations.

After reviewing these two lists I decided to create a couple of lists of my own using the well accepted influence rankings of Klout and also the rankings of the second most widely accepted agency, that being Kred.  My two lists not only include individuals, they also include wine entities and organisations involved in wine media.  I’ve used the lists from VinePair and The Wine Hub as the starting base for my searches.

So, here are the 100 most influential wine entities on the net as at mid July 2014.

Rank Wine Entity Score Rank Wine Entity Score1 Score2
1 Wine Spectator 87 1 Ken “alawine” Waggoner 951 10
2 Jancis Robinson 84 2 The Wine Wankers 922 9
3 Decanter Magazine 82 3 The Drinks Business Magazine 914 7
4 Tim Atkin 81 4 Jancis Robinson 905 7
Jamie Goode 81 5 Rick Bakas 904 9
6 The Wine Wankers 80 6 Wine Spectator 904 5
Reverse Wine Snob 80 7 Reverse Wine Snob 898 9
Alder Yarrow 80 8 Randall Grahm 895 8
9 Snooth 78 9 Decanter Magazine 895 6
10 The Wine Hub 77 10 Cliff Brown 893 9
Randall Grahm 77 11 Wine Enthusiast 890 7
12 Andre Ribeirinho 76 12 Wine Twits 889 8
13 Wine Folly 74 13 Tim Atkin 887 8
Wine Harlots 74 14 Eric Asimov 885 7
15 Paul Mabray 72 15 Jamie Goode 882 8
Marilena Barbera 72 16 Olly Smith 874 8
Fabien Lainé 72 17 Wine Harlots 870 8
Dusan Jelic 72 18 The Wine Hub 868 8
Magnus Reuterdahl 72 19 1 Wine Dude 860 9
20 Ken “alawine” Waggoner 71 20 Palate Xposure 850 9
Russ Beebe 71 21 Natalie MacLean 846 8
Ilkka Sirén 71 22 Robert Joseph 842 8
23 Sip on This Juice 70 23 Wine Folly 840 8
The Drinks Business Magazine 70 24 Snooth 835 6
Emmanuel Delmas 70 25 Andre Ribeirinho 823 8
Robert Joseph 70 26 Dusan Jelic 818 8
Vincent Pétré 70 27 Bruised Grape 816 9
Ana Sofia Oliveira 70 28 Robert Parker Jnr 816 3
Robert McIntosh 70 29 Sip on This Juice 815 9
30 Grape Friend 69 30 Will Lyons 815 8
Rick Bakas 69 31 Robert McIntosh 814 8
32 Julie Brosterman 67 32 Dr Vino 814 7
John Corcoran 67 33 James Suckling 804 7
Andrea Petrini 67 34 Paul Mabray 802 8
Peter Handzus 67 35 Twe Sommelier 799 8
Jameson Fink 67 Wine Library 799 8
Meg Maker 67 37 Emmanuel Delmas 798 8
Jasmine Hirsch 67 38 Magnus Reuterdahl 796 9
Wine Sisterhood 67 39 Alder Yarrow 794 6
40 Wine Twits 66 40 Lenn Thompson 793 9
Eric Asimov 66 41 Marilena Barbera 793 8
Clayton Bahr 66 42 Hande Leimer 792 9
Elisabetta Tosi 66 43 Meg Maker 792 8
Simon Woolf 66 44 Russ Beebe 788 8
45 Wine Enthusiast 65 Evan Dawson 788 8
1 Wine Dude 65 46 Oz Clarke 788 6
Ryan Opaz 65 47 Wine Sisterhood 787 8
Mario Scheuermann 65 Enobytes Wine 787 8
Giampiero Nadali 65 49 Michelle Williams 786 9
Wine Consumer Magazine 65 50 Jameson Fink 786 8
51 Erik Johnson 64 51 Erik Johnson 785 8
David White 64 52 David White 785 7
Wine Walkabout 64 53 Marcy Gordon 784 8
Twe Sommelier 64 Leslie Hartley-Sbrocco 784 8
Gwendolyn Alley 64 55 Alice Feiring 784 7
Wisequeen Donna Jackson 64 56 John Corcoran 784 5
Ralf Kaiser 64 57 The Academic Wino 783 8
Lynton Manuel 64 58 Vincent Pétré 782 8
Debra Meiburg 64 Wine Compass 782 8
60 Robert Parker Jnr 63 60 Debra Meiburg 782 7
The Drunken Cyclist 63 61 The Drunken Cyclist 779 8
Tom Wark 63 62 Tom Wark 777 6
Travelling Corkscrew 63 63 Travelling Corkscrew 773 8
Will Lyons 63 64 Talia Baiocchi 773 7
Natalie MacLean 63 65 Jason Solanki 772 8
The Academic Wino 63 66 Mark Oldman 772 7
Christian Schiller 63 67 Andrea Gori 771 8
Adam Japko 63 68 Grape Friend 771 7
Olly Smith 63 69 Ryan Opaz 770 7
70 Wine Searcher 62 70 Wine Searcher 769 6
Cliff Brown 62 71 Adam Japko 768 7
Andrea Gori 62 Jennifer Simonetti-Bryan MW 768 7
Talia Baiocchi 62 73 Hudson Valley Wine Goddess 767 8
Dr Vino 62 Ilkka Sirén 767 8
Mark Oldman 62 Clayton Bahr 767 8
Lenn Thompson 62 Peter Handzus 767 8
Peter Liem 62 Magnus Ericsson 767 8
78 Michelle Williams 61 50 States of Wine 766 8
Magnus Ericsson 61 79 Christian Schiller 763 8
50 States of Wine 61 80 Fabien Lainé 763 7
Hande Leimer 61 Vinogger 763 7
Wine Compass 61 82 Jasmine Hirsch 762 7
Hudson Valley Wine Goddess 61 83 Wine Walkabout 758 8
Frankie Cook 61 84 Elisabetta Tosi 756 7
85 Richard Jennings 60 85 Richard Jennings 754 6
Bruised Grape 60 86 Tristan Fairbanks 752 8
Jennifer Simonetti-Bryan MW 60 87 Peter Liem 752 3
Palate Xposure 60 88 Julie Brosterman 747 7
Oz Clarke 60 89 Gwendolyn Alley 743 7
Alice Feiring 60 Frankie Cook 743 7
Evan Dawson 60 91 Simon Woolf 742 7
James Suckling 60 92 Wisequeen Donna Jackson 739 8
Brett Jones 60 93 Brett Jones 735 6
Enobytes Wine 60 94 Ralf Kaiser 733 7
Leslie Hartley-Sbrocco 60 95 Mario Scheuermann 730 7
96 Vinogger 59 96 Andrea Petrini 727 6
Wine Library 59 97 Giampiero Nadali 722 6
Tristan Fairbanks 59 98 Wine Consumer Magazine 642 5
99 Jason Solanki 58 99 Ana Sofia Oliveira 632 5
100 Marcy Gordon 56 100 Lynton Manuel 609 4

And look who makes it up towards the top of both lists – shameless self-promoting mission complete! 😉  I won’t lie, I did put this together to see how we ranked against all other wine entities on the net and we are honoured to be up there with some serious wine legends.  I can’t help but feel a bit of Wayne’s World moment… “we’re not worthy”.

It took quite some time to conduct the searches to get these results so if I’ve missed anyone please forgive me (and let me know so I can update the lists).  There’s a good chance I have missed some entities especially towards the bottom of the lists because the more I searched the more wine peeps I found.  Eventually I had to call it a day.

To make the lists an entity must have wine media as its primary focus.  Our own limitation within our lists is that wineries themselves and wine companies do not qualify.  There’s quite a few wineries in the 60-70 range on Klout.

What do I make of the two lists?

Due to the differences in the methodologies used by the two systems to calculate the scores, the rankings of each wine entity is often quite different on each list (everyone appears on both lists).

Both systems use complex algorithms to come up with their rankings but they are still just computer programs which means important aspects of a wine entity’s presence on the Internet may be missed.  In saying that, both systems are regarded “as good as it gets”. In other words, there is no better way to measure influence objectively.

I’ve seen Klout behave quite erratically.  Over the last 2 months our score has jumped from 75 to 80 then back down to 75 again on numerous occasions.  It may be 80 for a week, 75 for a few days, back up to 80 for a couple of weeks, then back to 75.  It has been stable at 80 for over 2 weeks now.  A 5 point jump at this level is extreme so some anomaly is triggering this.

It’s interesting to note that although a few highly-regarded old-media wine entities make the list there’s some that don’t.  We need to ask ourselves how relevant this list is to the real wine world.  Is a strong wine presence on the Internet, and in particular social media, actually important?  Is this the future of wine media?  I don’t believe it is the future at all to be honest, I believe it is the now!  Of course, I would say that considering where we rank, so take it as you will.

About Klout –

Klout uses various networks to measure influence including Twitter, Facebook, LinkedIn, Wikipedia, Instagram, Bing, Google+, Tumblr, Foursquare, YouTube, Blogger, WordPress,, Yammer and Flickr to derive a score out of 100.  Apparently a score of 63 puts you in the top 1-5% of all entities rated.  Read more about Klout here.

About Kred –

Kred only measures social media influence derived from Twitter and Facebook.  It has 2 scores, one out of 1000 measuring social media influence and one out of 12 measuring outreach, ie how “social” an entity really is.  Apparently a score over 750 puts you in the top 1% and a score over 800 puts you in the top 0.1% of all entities on social media.  Read more about Kred here.

Author: Conrad

Update (July 17th 2014): Controversy!  The most recent comments have made me realise that I need to adjust or clarify a few things, those being:

– I mentioned in the post that I used the lists from VinePair and The Wine Hub to build my own list, and on top of that I searched and searched until I ran out of steam.  I always knew that there would be wine peeps that I’d missed.  All people who raise their hand, or have it raised for them, and that deserve to be on the list will be added.

– Unfortunately some entities that were in the top 50 will be moved down to the section just under the top.  Take that section as the 50+ section, those people are still very important when it comes to wine influence on the net and often they may not be top 50 in one list but are in the other. (Note: The list has been expanded to 75+. See below)

– There’s another limitation that has come to light and that I won’t be changing and that is that this list is about entities whose prime focus is wine.  If their focus is 51% food, 49% wine for example (based on no scientific calculation other than my arbitrary decision, sorry) they don’t make the cut.  If I was to include foodies who are wine bent they’d knock off most of the list.  This is why Food and Wine magazine doesn’t appear, they’d surely top both lists.

– OK, yes, I haven’t used the specific “Wine” category that Kred has in their rankings.  For those that don’t know, Kred has a global score, which I’ve used, and numerous categories including wine.  Klout does not have categories so the Klout score is like the Kred global score, therefore, I’ve decided that the Kred global score stands as the most important one just for the purpose of “like for like”.  I will note though that everyone on the list score much higher on Kred’s topic of wine.  Maybe next time I will add a third Kred column for this.

– Lastly, thanks to everyone for participating and giving their feedback.  Highly valuable in this iterative process.

Update (July 17th 2014): Now the top 75+  Seems like there’s been a bit of interest in this list and no one wants to be left off, understandably.  Due to the additions the list has grown to 75+.  Why not?  The more the merrier, it just adds value.  🙂

Update (July 21st 2014): Now the top 100  I’ve had many responses to this post and based on the feedback the list has become the top 100.  Unless there’s been a major omission there will not be any further change and the list will remain at 100… it’s a good number for the list and I think it is now very comprehensive.  I was pointed to two further sources, the Wikipedia list of wine personalities and the Vintank most important blogger list.  I researched the two links (and the associated comments) and discovered that although some people made the cut there were many that didn’t.  It just proves again that internet and social media influence is a new world of wine and many well-known wine identities don’t have a strong enough presence to make the lists.  Maybe they don’t care, and so be it.

The list is now closed… I’ve got to move on!



  1. I’ve had some wine breakfasts… They’re pretty good. But when you keep drinking all day around 10 pm you’re (or so is my experience) pretty fucked haha… Still no reason not to do it every once in a while! Cheers,


  2. I’m reading this on my iPhone so I may have missed my name. But I’ve consulted with friends and family and I have some serious street cred (sic). Not sure that all the log rhythms are totally accurate. But I do know that The Wankers are the real deal despite the statistical oversight. You guys are The Bomb of Wine!


  3. Congrats! Quite an achievement. The hard work is paying off. I am sure one day someone will approach with a bottle of wine and ask you to sign it. You’re all getting famous, I know it 😉


  4. As you know, I use the “force” more than algorithms, but those measurements do have their place.

    Near as I can tell, with a combination of what I observe of your actual interactions with people, natural outreach that doesn’t feel contrived or botlike, and the relevant scores, including twtrland which we’ve discussed privately, I think you are safely one of the tippy top in #wine on the internet.

    How does that impact you in the real world? Well, as far as I know you have entre’ to events and wineries and people you would not have ever known had you not gotten on twitter and further into social media.

    And all I can say to that is, “I told you so.” Cause I did, I told you so. Many, many times. Over and over and over. Cause i saw it in you. I told you so.

    Haha. 😉


  5. These lists have to be flawed since I’m on both of them. The Kred list is the most suspect since I made the top 10.

    I agree about the erratic “scores” from Klout. My score bounce range isn’t as big as yours, but mine will slowly drop from around 62 down to 58 over a couple weeks and then magically jump back into the low 60s in one day.



    • If I was to do this list today the Klout rankings would probably shift around a bit, it changes every day. I remembered reading your blurb about your Kred ranking on your About page so that prompted me to check and search, thankfully. No errors, you deserve to be in the top 10 by Kred’s Twitter and Facebook calculations! 🙂


  6. Great read Conrad!! As a web engineer who has only been at it (wine biz wise) for 7 months now….I sure love making those algorithms work… My klout likes is fickle as well…one day it’s 75 and next 70…it seems to like this range though so works for me!! Although I’ve been supporting the wine corporate mission for many years now…I just started writing on it…Cheers to Sonoma County Wine Country for giving me so much to say… Chin Chin


    • No way… only 7 months? And I thought our almost 12 months was new. Just goes to show the power of the Internet, and in your case, the bonus of quite a bit of raw talent. 😉 And another wine lover gaining a following who has an IT background? There seems to be quite a few of us, Cliff Brown who commented above you being another one. I could probably write a thesis on it. So does my Avatar give the impression of an IT Director of a law firm? 😉 (Interestingly, our most legendary wine writer, James Halliday, was a lawyer who became a wine producer, judge and wine writer so there’s a history of people making it in wine media without working up through the industry itself)


  7. Cliff rocks…agreed…Love the wine industry and living here makes it easy for me to do what I do…plus the right friends and my passion for wine doesn’t hurt either…can’t believe you wankers have only been at it for 1 year!! Congrats to your success. Mr #1 kred is a neighbor and friend of mine, Ken. Aka alawine Small world!! I enjoy but my main mission is a nonprofit I’m working on Pairing wineries with children’s literacy…Stay tuned! Much more to come in future months… You Wankers make it a great week!! Love the artsy profile pic…IT tech for lawyer or no… 😉 xo


  8. Interesting stuff, and congratulations! I’m not too bothered about such lists but with a klout score of 65 (sometimes it goes up to 70) and kred of 742/7 I guess I’m half way up the Klout list and just scraped in at no. 47 on the kred one.


  9. Thanks a lot, happy and proud to be in it ! 🙂 just for Kred you did not use the Wine index but the Global one so the Kred score you wrote take in count also other non-wine related scores


    • That is correct Fabien! Just checked Kred (I need to get used to it, it’s kind of tricky to me right now) and I score 940 on the Wine index, which sounds even crazier than the 793 recorded by Conrad in the Global 😀


      • This prompted me to check Kred. My pure Wine Kred score is 991 out of 1000. My global score was brought down to 893 because of several topics that should not be credited to me like interior design, parenting, fathers, alternative health and others. I can’t understand the BIG difference in my Kred and Klout ratings.


      • Hi Cliff. A couple of others raised the Kred wine score and after more thought than sleep last night I’ve decided to stick with global because it more closely matches Klout, which is essentially global.

        I mentioned in an update on the post that I may include the Kred wine category as a separate column next time.

        Remember that Kred only measures Twitter and Facebook and is somewhat cumulative over a 1000 days. Klout includes a lot of different measures, and only for 90 days, but that doesn’t negate the fact that by Kred’s rating you are a leader of wine influence and your wine specific Kred score validates that.


  10. Hi! Great job on this. What an achievement, well done 😉 Was just wondering if with my 70 Klout score I shouldn’t somehow appear on your list. Would love to hear back from you. Anyway again, well done!


      • Hi there! Thanks so much for commenting. Please see my update section at the bottom of my post. I did my best to find as many wine people as I could but I always knew there’d be a few new ones show up. Only wine entities whose primary focus is wine (say, over food) make the list. Looking you up I think you qualify. I will be updating the list shortly, thanks.


      • Thanks for your efforts. Like others, I’m curious if I might land on your “new” list or not: my Klout is in the mid-60s consistently for over a year; currently at 64, lots of wine content but yes I do post about other topics as well. Also, I’m surprised that Elaine Brown aka Hawk Wakawaka is not on your list–she was nominated for best overall wine blog or that Marcy Gordon is missing (her Klout is based ONLY on Twitter as she does no other social media except twitter and her blog). Thanks!


      • Hi there Gwendolyn! Thanks for commenting, it is very much appreciated. These lists are for those whose primary focus (51% or more) is wine and wine media. Of course there’s no scientific way to determine that so in all honesty would you say you qualify? If you believe so I will add you.

        @Hawk_Wakawaka is not registered on Klout for whatever reason so I cannot rate her sadly. @marcygordon has a Klout of 56, off that list, but her Kred is 784 which just gets her into top 50 for Kred so I will be adding her, thanks.


      • Yeah, I thought it worth mentioning. I think it demonstrates that this is a new and growing world of wine. It doesn’t detract from the greatness of a man it’s just an indicator of change, that is all.

        Oh, and thank you for trawling through a past post or two. 😉 I’m honoured and humbled. Cheers Gwendolyn!


      • And thanks for following my Art Predator blog! After all, how many wine blogs can one person follow? And Art Predator is a fun way to see what’s going on around this part of the world — Burning Man, art, poetry, music, politics, and more!


      • Thanks Conrad! The update is great and as you said a +75 top is even better. Very happy to be part of +25 top list anyway 😉


  11. I find my inclusion on this list astounding as I only do Twitter. No FaceBook, No Instagram, No Pinterest, No Foursquare, No Tumbler, No LinkedIn or anything else that may have been invented in the time it took me to type this. I suspect I made the list because Ken Waggoner aka Mr. alawine RT’s everything I say! 😉

    But it’s fun to be included nonetheless.

    Thanks for doing this and Cheers


    • Hello there Marcy! You can thank “Gwendolyn Alley aka Art Predator” for mentioning you in a comment above. Yes, it’s your Twitter activity that has got you into the Kred list. All worthy, the systems don’t lie… hence your Klout score, but also your Kred score where your activity rates you well 😉


  12. Conrad –
    as far as I am concerned, you are the ONLY noteworthy oenologist and vintner on the planet.
    (and a well-read and appreciative one at that.) Thanks for all the recent “likes” over at my blog.
    I am ashamed to say I am still partaking of low-end beer – rather than that blessed fruit of the vine of which you speak so eloquently…..


      • Hi Andrea! Thanks for letting me know, I’ll be adding you very soon. I’m getting 67 for your Klout and 727/6 for your Kred on @percorsi_divino. You’re still very much on the lists because of your Klout but maybe I’ve got the wrong handle “@percorsi_divino” because the Kred results are so different to what you thought they were meant to be.


  13. well this a great way to raise your profile. most of these Alogrithims are faulty at best.
    This wine one is particularly so The first 5 listed are probably correct , although you would have to have been in a Coma, not to know that. After that it becomes more and more sketchy. I can think of at least 5 wineinfluences based between Europe and US and indded in Italy who arent even mentioned on here. This is a list of the first five well known winewriters and after that its completely random, but mostly made up of a bunch of people who attach #winelover to all their posts along with thousands of other hashtags. Hash tag mania may make it eaier for you to be measured by these Alogrithims but the public, in particular the winedrinking public is not served at all by this grouping.
    I removed myself off #winelover groups after graphic pornography was included when I was included in the weekly newsletter sent out from @winehub which My content was used for. No apology was ever given and it was sent out to both my twitter accounts amounting to 10,000 followers at the time. I am very careful to consider quality above quantity and never link spam.
    my content is not all wine related as I specialize in branding.
    In closing nobody who is actually a social media influenzer of which quite a few follow me would ever take Kred or Klout and others seriously. In fact quite a few of them once they discovered how inaccurate they were asked to be removed. Apparently thats not possible.
    I would be happy to provide you with the real online influencers in the wineworld (myself excluded)


    • Hi there Donna! Thanks for commenting and I respect your opinion as all comments are very welcome. It’s always hard to be the lone dissenting voice amongst the hordes so you’ve done a good job presenting your case although I’d hate to be thought of as an influenzer inflicted upon the people who follow us. Cheers and I really do hope we continue to cross paths.


  14. Hi Conrad, forgot to mention My Klout score is between 63 and 65 (not that I care a damn ) and on Kred 600 I think because they are still unsuccessfully trying to link my linked in and FB. Anyway as I said noboby takes this very seriously and I dont only cover wine but as a consultant on branding. However my score puts me above others on your list. which seems to grow as people continue to ask why they are not on it 🙂


      • Dear Conrad, An interesting aside to all of this Conrad is yesterday The CEO of Kred. Mike ( who I had met previously apparently ) contacted me to say That he would sort out the mess on my account with merging accounts etc and that they are trying to improve the Experience all round for everyone. So that’s good.
        Another thing to understand is that, although they ask you to link all your accounts across social media the only two which count are twitter (re Martys comment above) and facebook, of the two, twitter rates higher as your influence is easier to measure.
        Thankyou for all your hard work in compiling the list and congrats for your rating.


      • Hi Conrad just an update on Kred, true to their word, they sorted my account and today im rated 82 for wine. As far as Klout goes today Im back to 64. Klout woke up .Clearly Klout doesnt like being ignored! just a bit of fun :). anyway thanks for all your hard work and your tweets. 🙂


  15. Conrad, congratulations again for compiling this list.
    After trying to put together my own list, I know that this is not easy… but, despite of what some people say, you’ve done an amazing job of putting together a list with the most influencial wine people on the Internet.
    This type of list will never be perfect… but, as Jamie Goode once said, “People who don’t believe in Klout are the ones who think that their scores should be higher than it actually is.”
    Thanks again for doing this!


  16. Reblogged this on Smorgasbord – Variety is the spice of life and commented:
    Great list for those of us who enjoy good quality wine at reasonable prices and find the array on offer we are faced with in stores confusing to say the least. The Wine Wankers blog has put together the list of most influential wine people on the Internet – very useful. What attracted me to the post intially was the apt pub sign ‘A meal without wine is breakfast’ Enjoy.


  17. “we’re not worthy” moment? Unfounded! You guys have been rocking the wine bloggosphere very consistently and are fantastically switched on. Keep up the amazing work – 6th place after less than a year is incredible! Can’t wait for your inevitable first place 🙂


  18. Wow, that is lots of work you put into this list. I used to not bother about these scores and lists, but lately have realized they are important. People do care, so they can not be ignored. Maybe you can consider me for your list, i have a Klout 61 at the moment and kred of 792/9. Thank you!


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