It’s only been just over a year since we were encouraged by other bloggers to venture out into the wild world of Twitter. A brave move it was. We had no idea what we were in for. Initially it just seemed crazy. We couldn’t get our heads around it all and after a couple of weeks we almost threw in the towel. Lucky we didn’t give up because we’ve now got almost 120,000 people following us on Twitter. It’s still crazy but social media #wine works for us!
We were very lucky to already have a great bunch of WordPress bloggers following along and joining in on the fun way before we moved out onto other social media. To me, WordPress is home and it’s our foundation. It’s a place where like-minded bloggers connect and it really does have a family atmosphere including the odd tiff thrown in too! We get almost all of our interaction in our comment sections via the lovely bloggers that have come along for the ride. All social media is about two-way interaction and sharing so I make the time to also visit other bloggers too.
Like I’ve mentioned, our move out onto Twitter was slow to begin with but I persevered. I could see it working for others so I put in a little more effort. I even wrote a blog post in the hope of getting some bloggers to follow. I began including other people in my tweets and started sharing their material. I even put in our tagline that we’d share and before long it all came together. I was amazed by just how passionate the wine loving community was on Twitter and I joined in. We’re now lucky enough to have one of the most engaged group of wine lovers following along.
We’ve turned into a type of wine hub on Twitter. Our Twitter handle @winewankers gets mentioned thousands of times a day. It’s totally impossible for us to keep up now but we do our best to acknowledge and share what we can. It’s an extremely fun place to be and we feel privileged.
Earlier this year Neal set up our Instagram account, @winewankers. We didn’t do too much with it at first but once Neal gave it a good go it too took off and now has over 15,000 people following us. We’re lucky to have one of the largest followings in the wine industry. Again, we’re privileged and humbled. Neal keeps telling me that apparently 1 Instagram follower is worth 10 Twitter followers so that means he’s created a bigger beast than I have done with Twitter. I’ll let him have that! 😉
Instagram is a little more serious a place for us than Twitter. Twitter contains a lot of banter and a lot of shared material that isn’t our own. With Instagram we’ve made sure that it is mostly our own material but do throw in some shared fun stuff too. As much as a wine lover loves to see shots of wine everyone appreciates a laugh.
Facebook has always been an enigma to us. We’ve had a Facebook account since we started our blog but never really paid it much attention. It was really just a place that connected our blog with our friends. This changed a few months ago when I started to put a bit of effort into growing it and the rest of the boys posted more quality material on it. It has almost doubled in following over the last month to about 2,000 peeps since our new wine wanker joined, Drew. He has taken hold of the baton and bolted with it and created a social media platform with its own identity and its own type of following. Drew draws people in and has them engaged. It’s a fun and character filled wine place to visit and I have no doubt it too is beginning to snowball.
We’ve also started to put a bit of focus on Google+ and LinkedIn of late and these are starting to grow for us. And then there’s Tumblr and Youtube. The only thing we’re short of here is time! Social media takes up a hell of a lot of time, but it’s fun.
From all of this presence we’re now rated as one of the most influential wine people in the whole world. As per this post I wrote in mid July, we were ranked right up the top of the ratings lists. We’ve moved up both lists since then and recently Wine Consumer Magazine’s 2014 Gold Star winner Luiz Alberto ranked us as 4th in the world according to Klout on his #winelover blog. It really is an honour considering all the big names of wine from around the world. And it’s a testament to the power of social media.
People keep asking us if we’re making money out of this. We haven’t earned a cent! Who knows, one day we may find a way to bring in some commercialization that doesn’t alter the vibe of the whole thing. The vibe is extremely important to us. I’m currently talking to wine businesses about helping them grow their social media presence. Social media takes quite a bit of effort but if our success and experience here translates and adapts well for others then who knows where that could go.
All of this has come together because a couple of wine loving lads were having a laugh and thought it would be fun to write a wine blog. Weird huh? A passion and a hobby has morphed into something we still don’t quite fully understand just yet, but we’re working on it. All that really matters is that we’re having fun drinking great wine while we connect with a growing bunch of fabulous wine lovers!