As part of our holiday re-run series here’s one of my first ever blog posts. I thought it was ok to describe a wine as “horse piss”. Actually, I still do! 😉 Enjoy, and we hope you are all having a great festive time!
Well, on a global scale, clearly there’s a lot of people that still drink Lindemans. They’ve done quite well going down the path of selling cheap Aussie plonk to the world via their Bin series. This has probably paid off for them financially but they are guilty of helping cement the overseas reputation of Aussie wine as being cheap and basic (no, not nasty, well maybe a little, and possibly cheerful to some too). If they had added an Aussie critter to their Bin label they would have sold even more wine. I should have been a wine marketeer!
Lindemans was actually started in 1843 by Dr Henry Lindeman who planted the very first vines in the Hunter Valley wine region. The original vineyard is long gone and they are now located in South Australia and owned by a big corporate, Treasury Wine Estates. So their focus has been on mass…
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