Awesome! This isn’t an award for being the biggest wankers in wine, an accolade we’d surely be in the running to win, but up against stiff competition, this is a well proper and prestigious mainstream wine industry award.
It’s an amazing honour to be listed as a finalist for the (Australian) 2015 Wine Communicator of the Year Awards’ Digital Communicator of the Year. It’s acknowledgement of our service to the world’s wine loving community, one in which we love very much!
The thing is, this is mainstream and we’re not. To be honest, if we were mainstream we wouldn’t be in this position. However, it’s not like we are intentionally anti-establishment either. We don’t try to be anything at all other than passionate wine lovers. Even our name, although a bit cheeky and a little offensive, was a spur of the moment creation. We’re wine wankers in an ironic sense and being self-deprecating is the Aussie way. Luckily for us, hundreds of thousands of you around the world are happy to be part of it!
Our wine communication is natural and we hope it expresses the joy we get from both the wine experiences we have and from all the wine lovers we connect with on social media. We exist in a world of wine that is free of the constraints of mainstream wine communication; and we love it! I don’t come from a wine industry background. I’m just a wine lover with a passion and want to share that energy with the wine loving world. Drew has always talked about wine in a very unorthodox way hence why he is the perfect Wine Wanker. We’re just lucky we have such a great medium to express ourselves.
It’s very interesting how the judges have summed us up “Their content is well-tailored and they clearly know how to get their message out to the masses. It’s not everyone’s cup of tea but what they do, they do well and with passion and fun thrown into the mix“.
Shucks! I’d like to think that comment is spot on and even the “It’s not everyone’s cup of tea” suits us perfectly. We’re not, but we are honoured and humbled that we have one of the most engaged followings within the digital wine world; that all of you have embraced our fun and enjoyable cup of lightly spiced tea.
I’d like to wish the best of luck to all finalists across all of the award categories. I’m sure they have dedicated themselves to the world of wine at least as equally as ourselves; although I’ve never met any of them and interestingly not many of them follow us. I think that in itself says a lot about how different we are and how our angle has developed so independently.
Here’s our fellow Digital Communicator of the year finalists, make sure to check them out as we wish them all the best!
Whether or not we win this award, being a finalist is an acknowledgement of our dedication to the world of ‘social media’ wine and demonstrates a growing acceptance of our unique place within the wine communication fraternity. It’s also acceptance of the rapidly developing wine loving social media landscape, one rich with expressive people just like ourselves. We know who you are and we share your passion!
If we do win this award, does that mean we’ve become mainstream? That would be as ironic as being named The Wine Wankers!
Author: Conrad Grah