I nipped down into the wine cellar, opened a 2005 Saint Emilion and took a sip… then went back down into the wine cellar…

3After a hard days work I wanted a red for a simple steak & garden vegetable dinner…  I grabbed a french wine, nothing special, I knew that…  after I opened it I really knew that… Its clear some french wine is far from great!

1        2

Back to the wine cellar and got a good Aussie wine that I know and love.

FYI – if you are trying to sell wine on a global market, keep it simple, honest and write the label in the language for the country you sell in… A wine label with a pretty picture and written in  beautiful language is lovely to look at, but still tells us buggar all…  a label’s purpose is to build brand yes, but also to inform the consumer.

Life is too short to drink wine we don’t appreciate…  even if the rest can be used to make a reasonable ‘coq au vin’ or ‘boeuf bourguignon’.



  1. Even though I’m sitting here having my morning coffee on the other side of the world …. your simple steak and garden veg supper sounds very very good … I should wait a few hours though 🙂


  2. I think it’s starting to get better here. One simple rule is NEVER buy Bordeaux unless you can afford it. Only the very finest are worth drinking. I used to collect wine, in another life, before I came to France. I had ’96 Cheval Blanc, ’96 Angelus, ectc…I never got to drink them,,just sold them to pay for the endless house conversion! I drink a lot of good, simple Loire reds, such as Chinon, young. The Rhone is my real hunting ground,,,,but fuck Bordeaux.


    • Its a cool freestanding rack, sits in the middle of the cellar with whites on one side and reds on the other!… Heavy duty plyboard with loads of holes cut in it, with a base and sides to hold it solid, kind of like 2x back to back free standing book shelves, the more wine you add the more solid it gets, I have accidentally stumbled into it and it doesn’t move!… My local wine shop were going to throw it out!


  3. I agree with you about keeping it honest on the labels! However, as far as the quality goes, that’s just how the French write their wine labels. You have to understand (which I’m sure you do!) the region and ranking the vineyard carries.


    • I guess that is the issue, many people want to spend the money, but don’t have the time to educate themselves, if the label was honest and clear, then they would buy the right wine again and again…. it is a stubborn old world issue that will never change I fear… I am currently getting my head around wine from China and have the same issues!


    • If I put on my average Australian wine drinker hat, at best we see Bordeaux and assume it should be a good wine not knowing how the labelling system, region and châteaux rankings work. To me, that is the issue moreso than anyone trying to dupe the public, though no doubt the crap producers play on all this so as to sell their wines on the mass market to the many that are unaware how it all works. It’s a “well you should just know” system and I suppose that attitude has failed French wine on the mass international market. As someone else mentioned, there’s a lot of crap Bordeaux and you have to know the labelling system, the region and rankings, and pay a lot of money, to get a really good drop, although I’ve had some good Bordeaux from châteaux not ranked highly.


  4. in Italy we use to say the french wine producers are even better as promoters of their own product rather than purely wine producers…Must admit that there were years Italy was having less or more the same orientation….Since then someone understood that the time for telling jokes was ending….so, they started making wine again….:)


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